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For small businesses and creators

Every morning you know which trend is about to hit your trade.

Trends are already big abroad and only just taking off at home - so you're a few days ahead of everyone else. With every trend on its way, you get a ready-made idea for a short video about your business: first line, scenes, sound, hashtags and the time to post.

No fixed-term contract. You cancel it yourself in your dashboard, any time.

In short

What this actually is

What is it?
A tool that hands you ready-made video ideas about your own business every morning. You open it on your phone or your computer - nothing to install and no settings to work out.
What do I get?
Five short video ideas every morning, written for your business. They arrive by email and by text message, and you read the whole thing on the site once you log in.
What is in one idea?
The first line to say, the scenes with timings and what to do in each one, which sound to put under it, the text on screen, hashtags ready to paste and the time to post.
Where do the ideas come from?
From trends that are already big abroad and only just starting where you are. That is why you have a few days before everybody else films them.
What does it cost?
PLN 89 a month for five ideas a day. One plan, no extras and no fixed-term contract - you cancel it yourself in your dashboard, any time.

How it works

Three steps. Two of them just once.

  1. You describe your business in your own words

    2 minutes, once and for all

    Two sentences are enough. No list of trades to pick from, no form full of required fields, nothing to install. One text box and that is it.

  2. Ideas arrive every day, at the time you choose

    0 minutes, it happens by itself

    By email, by text message and in your browser. You set the time, and you switch each of them on and off with one tap.

  3. You film on your phone and post at the time given

    about 15 minutes

    The script is in front of you and so are the words to say. You invent nothing.

You don't have to film every day. Take one idea a week and do it properly - that is still more than most businesses around you do. Five ideas a day are there so you have something to choose from, not so you film five videos.

  • Nothing to invent.
  • No hunting for a sound.
  • No guessing the time.
  • No blank page.
An example, not an ad

This is exactly what a paying customer gets.

Below is a real idea card, the same one a customer sees in the morning after logging in. Nothing has been polished up for this page and nothing has been cut short - this is one ordinary day, all of it.

The card above came from this description
"I run a two-bay repair shop, mostly brakes, suspension, oil changes and inspections. My customers are drivers from around here, mostly cars over ten years old, and nearly every one of them walks in braced to get ripped off."
Dashboard preview - example

Tuesday, March 3

Idea 1 of 5~4 days left

This trend runs on a sound. You film your own video and put the same ready-made sound (a song or a clip of audio) under it - all inside the TikTok app.

Sound: Inspired · Kevin MacLeod

How to find this sound on TikTok

  1. 1. Open TikTok and tap the magnifying glass (search) at the top.
  2. 2. Type in: Inspired Kevin MacLeod
  3. 3. Pick the sound from the list and tap "Use this sound".

First line - say it right away, in the first second

Don't tell your mechanic it makes a weird noise. That tells me nothing.

What to film, scene by scene

  1. 4s

    Lean your phone upright against the hood, lens at chest height. Stand one step back so the open bay door shows behind you. Hands down, look straight into the lens, no smile.

    You say: "Don't tell your mechanic it makes a weird noise. That tells me nothing."

  2. 10s

    Do not touch the phone. Raise one hand and count three things off on your fingers, holding for a second after each one.

    You say: "Tell me where it comes from: front or back. When it happens: over bumps, in a turn, or under braking. And how long: a week, or since winter."

  3. 7s

    Crouch by the front wheel and prop the phone against the rocker panel so the frame holds your hand and the wheel. Your face does not have to be in it. Put your hand on the strut and give it a short shake.

    You say: "With those three answers I find it in fifteen minutes. Without them I hunt for an hour, and you are the one paying for that hour."

Text on the video
a weird noise is not enough · say where, when, how long

You add this in TikTok after filming: tap "Text" and type it in.

Hashtags
#autorepair #mechanic #cartips #suspension

Copy them and paste them into the description of the video (the "Copy the whole script" button takes everything at once).

When to post
today at 18:20

That is when most people are scrolling TikTok, so the video picks up more views.

Why this one

Abroad (BR) it already sits high on the list - position 12. In your country it is only just starting - position 210. And right now it is climbing fast. Your customers walk in braced to get ripped off. This video turns that around, because you hand something over before you ask for anything. You have about four days before everyone films it.

The counter at the top of the card says roughly how many days are left before everyone else films this trend.

A demo - one example for one business. The real ideas fit your business, whatever you do.

Get access

No fixed-term contract. You cancel it yourself in your dashboard, any time.

Where the head start comes from

The same sound. Two different spots on two lists.

Every day we check what is popular on TikTok abroad, and separately what is popular where you are. Then we put the two lists side by side and look for one thing: something that is already high on the list abroad and has only just started climbing on the one where you are.

This is what one such reading looks like, in the example on this page

Abroad · BR

12

position

Where you are

210

position

The gap between them is your time.

While the two numbers are far apart you have room, and you film before other people do. Once they meet, plenty of people have made the same video already and it stops standing out. That is why every idea says roughly how many days are left.

You don't have to take our word for any of it. Take the name of the sound or the hashtag from an idea, type it into TikTok search and see how many videos are there already. That is exactly why we give you numbers and not just names.

When we have been watching a trend for only two days, we say so right next to the idea: these numbers are still early. We would rather write that than fake a certainty we do not have.

What this is

It's not willingness you're missing. It's three decisions.

Before a single video exists, someone has to make three decisions. Usually that someone is you, in the evening, from scratch.

  1. 1

    What to film

    Which subject anyone actually cares about right now.

  2. 2

    What to say

    Sentence by sentence, so you don't sound wooden.

  3. 3

    When to post it

    What time, so that anyone sees it at all.

Each one on its own is small. Together they take longer than the filming, and they are the reason you put the phone down at ten in the evening and post nothing.

HypeSooner makes those three decisions for you and hands them to you in the morning, ready to go. That leaves you one thing: turn the camera on.

You open HypeSooner on your phone or your computer - nothing to install and no settings to work out. You can also add it to your phone's home screen, and then it works like any other app. On top of that the ideas come by email and by text message, like a message from someone you know.

Where the fit comes from

No trade to pick from a list. Two sentences about you.

The card above did not come from a template for repair shops. It came from two sentences the owner wrote about the business.

Change those two sentences and the whole card changes: the first line of the video, the scenes, the words to say, the text on screen and the hashtags. The format stays the same, because formats work anywhere: breaking a price into parts, showing how the work really gets done, a regular customer, the thing customers never understand. It works the same in a repair shop and in a beauty studio.

We have no ready-made templates for trades and there is no list to choose from. There is one box where you describe your business in your own words. That is everything we know about you, and it is enough.

Describe your business in two sentences

E.g. Two-person repair shop, inspections and tire changes, customers from the neighborhood.

We carry this text over to your account so you don't have to type it twice. Your first idea arrives tomorrow morning.

What one idea is made of

Eight things you get in every idea

  1. 01

    The first line

    What you say in the first second of the video. It decides whether someone stays or scrolls on. You get it ready, word for word.

  2. 02

    Scenes with timings

    How long each scene runs, where to put the phone, at what height, what to do with your hands and what exactly to say. No guessing, and no "film something interesting".

  3. 03

    Text on screen

    The short line you type into TikTok after filming. We also tell you where to tap for it.

  4. 04

    Hashtags

    Ready to paste into the description of the video. One button copies the whole script together with them.

  5. 05

    Time to post

    An exact time for today, not something vague like "sometime in the evening".

  6. 06

    How to find the sound

    Step by step: what to type into TikTok search and which button to tap so you film with that sound.

  7. 07

    Whether a business account may use the sound

    We say it straight out next to every sound. If you may not, you get an idea for the same format without it.

  8. 08

    Why this one

    Two sentences on where this sound or hashtag is already big, how high it sits where you are and how much time is left.

At least one idea in every set needs no face and no talking: a close-up of your hands, a view down onto the counter, a time-lapse of the work.

Where it reaches you

Email, text message, browser. You pick the time.

You set one time and choose how you want the ideas to reach you. Email on its own is fine.

This is the email that arrives in the morning. The full scripts are in it

Subject

5 ideas for today - "Don't tell your mechanic it makes a weird noise. That tel…"

Your 5 ideas for today: 1. Don't tell your mechanic it makes a weird noise. That tells me nothing. trend: Inspired (about 4 days left) 2. A full brake job, start to finish. Nothing cut out. trend: Fluffing a Duck (about 2 days left) 3. Eight hundred forty dollars for a timing belt. Here's what's in it. trend: pricecheck (about 6 days left) 4. Three things you can check on your own car in two minutes. trend: Astronaut in the Ocean (about 8 days left) 5. The same car has been pulling into my shop for nine years. trend: Carefree (about 5 days left) Full scripts: https://hypesooner.com/panel Don't want these emails? One tap in your dashboard turns them off, in the "How you get your ideas" section.

The text message is only a nudge that the ideas are waiting. This is exactly how it looks, with nothing added to sell you anything

HypeSooner: 5 ideas for today, waiting in your dashboard. https://hypesooner.com/panel Reply STOP to stop.

You do not have to give us a phone number at all. It is used for the morning message and nothing else, we pass it to nobody, and one tap deletes it.

One word, STOP, in reply ends the text messages straight away, with no questions and no talking to anyone. Both switches, email and text message, are turned off in the same place they are turned on. Taking your consent back has to be as easy as giving it, and it is.

What you don't have to do, and what we don't do

We take the inventing off your hands. The rest is still yours.

What you don't have to do

  • You don't have to come up with a subject.
  • You don't have to write down what to say.
  • You don't have to hunt for a sound or check whether it still works.
  • You don't have to guess what time to post.
  • You don't have to know anything about marketing. There is not one word of it in what you get.
  • You don't have to show your face or say a word - every set has an idea with no face and no talking.
  • You don't have to check whether a sound is allowed. We say it next to every one.
  • You don't have to film every day.

What we don't do

  • We don't promise views or new customers. Nobody honest promises that.
  • We don't post for you. You put the video up yourself, from your own account, and you pick which one.
  • We don't film for you and we don't edit for you.
  • We don't know whether your particular video will land. We only know how fast a trend is growing and how much time you have.
  • We have no templates for trades. Describe your business in one word and the ideas will be vague. The more you write about yourself, the better they fit.
  • Every sentence in a script can be swapped for your own. It is a script, not an order.

Pricing

One price, one plan.

Full access

Recommended

PLN 89 a month

Five ideas every morning, so you can pick the one that suits your day: one with no talking, one for a longer story, one quick one between jobs. Plus the full history of everything you have ever been sent.

  • 5 ideas a day
  • Sent by email and text message
  • Full history of your ideas
Get access

You cancel it yourself in your dashboard. Access stays until the end of the month you paid for.

That is less than one bouquet, one appointment or one oil change. Work out what an hour is worth in your business, then compare it with the time you spend today just coming up with something to film.

The price is for one month. There is no joining fee, no fixed-term contract and no rise after the first month. We have no yearly plan and no discount for paying a year up front - we would rather you paid for the month you are in.

After every payment you get an invoice by email. If you want your business details on it, you give them when you pay.

You cancel it yourself in your dashboard, under Plans and payments. No email to support, no phone call, no question about why. Access stays until the end of the month you paid for.

Payments are handled by Stripe, the same company that handles payments in thousands of stores. We never see your card number and we never keep it.

Questions

Questions you probably have

I can't film and I freeze in front of a camera.

Every set has an idea with no face and no talking: a close-up of your hands, a view down onto the counter, a time-lapse of the work. Every script says where to put the phone, at what height and what to do with your hands, so there is nothing left to invent. Instead of nerves you get a list to check off.

This won't work in my trade. I run a repair shop, not a flower shop.

Tap the tab with your kind of business above the example and read the same idea written for it. We have no templates for trades. An idea comes out of the two sentences you write about yourself, which is why it fits an auto repair shop as well as a beauty studio.

I have no time, I run the whole business on my own.

Describing the business is 2 minutes once and for all, the ideas arrive on their own, and filming is about 15 minutes. You don't have to find a subject, write the words, hunt for a sound or guess the time. Looking for a trend and working out what to say usually takes longer than filming the video itself. And you don't have to film every day - one idea a week makes sense too.

AI will write nonsense and my customers will smell it.

You don't have to take our word for it. Read the whole example above and judge it simply as a piece of writing. That is exactly what a customer gets, with nothing tidied up for the website. We write from what you say about yourself, not from general knowledge about your trade. Every sentence can be swapped for your own - it is a script, not an order.

Trends are free on TikTok. What am I actually paying for?

Two things. First: in TikTok you see what is popular where you are right now, which means what plenty of people filmed before you. We show you something that is big abroad and still has a few quiet days where you are. Second: you are still left with the question of what exactly to film in your own place. That is what the finished script answers.

How do you know it will catch on with my customers?

We don't know for certain and we will never write that we do. We know what position a thing holds abroad, what position it holds where you are and how fast it is climbing. That is why we give numbers and not just names - the decision is yours, and you can check the hashtag yourself on TikTok in half a minute.

I'm afraid they will block my account over the music.

Next to every sound we say straight out whether a business account may use it. If it may not, you get an idea for the same format without that sound. We don't want that news reaching you from TikTok first.

My work isn't much to look at, I have nothing to show.

The videos that work best for small businesses usually explain something the customer does not understand, or show what they are really paying for. You have that in every trade, bookkeeping and car repair included. Breaking a price into parts, or showing how long a job takes when the bill makes it look like five minutes, works better than pretty pictures.

I'm not good with computers.

There is nothing here to install and there are no settings. The only thing you do at the start is describe your business in one text box. After that the ideas arrive by email and by text message, like an ordinary message from someone you know.

I'm not on TikTok, and my customers are older people.

The same videos go on Instagram and Facebook, the vertical format is the same. And if your customers really do not watch short videos, we will say it plainly: this is not the tool for you.

Why do you want my phone number?

For the morning message and nothing else. You do not have to give it, you can stay on email alone. One word, STOP, in reply ends the text messages, and one tap deletes the number. We pass it to nobody.

Another card to hand over, and then no way out?

You cancel it yourself in your dashboard, under Plans and payments - no email to support, no phone call and no question about why. There is no fixed-term contract, so nothing carries on longer than you want it to. Access stays until the end of the month you paid for, so none of those days go to waste.

Do I get an invoice?

Yes. After every payment the invoice comes by email. You give your business details when you pay, if you want them on it. Payments go through Stripe, so we never see your card number and we never keep it.

What exactly will I have after a month?

Honestly: we do not promise views or new customers, because nobody can promise that. After a month you will have as many videos as you filmed, and you will know which kinds of video land with your customers and which do not, because the dashboard keeps everything that was ever sent to you. One thing is certain: the video you never film does nothing.

You start tomorrow morning

Film the trend before everyone else does.

You open an account, describe your business in two sentences, and tomorrow morning your first idea is waiting.

No fixed-term contract. You cancel it yourself in your dashboard.